A couple of months ago, I read an article about Lululemon teaming up with Specialized to “save” the HTC Highroad women’s cycling team. For you non-cycling folk out there – HTC Highroad was a pretty awesome cycling team, both on the men’s and women’s side. HTC pulled out of sponsoring the team, which effectively dissolved it. The men’s side was picked over by a bunch of other teams, but the women’s side stayed intact since lulu stepped up.
The first thoughts I had on it were, “What will the kits look like??” and “I wonder if they’ll actually start to make something worth a damn for cyclists!” .. then, “Will they make the kits out of rulu?”
Which is entirely too superficial for words. Haha.
I’ve been undewhelmed with lululemon’s attempts at cycling gear – their stuff is more geared towards spin classes than road cycling. There are rumors floating around the interwebz that they’re coming out with a commuter line, but that’s still not something that would be for road cycling. THIS.. is road cycling:
A few things to note design wise:
- The lines are a bit trippy, but will look really cool in motion.
- The bike (The Amira!) has a custom paint job to match the kits. Note the stripes on the front fork, and if you look at the wheel on the right – the colors on the back fork match the color patch of red, pink and turquoise on the sleeves of the shirt and legs.
-The jersey has the classic lulu lines, and reaches all the way down to the shorts. Very cool.
- No word on whether these will be for sale. Its unlikely; women’s team cycling kits don’t typically sell well. The team doesn’t have an official website yet, but I’ll keep my eyes peeled.
I am super excited, because seriously? These are two of my favorite athletic brands on the planet. We all know about my love for the lulu, but what you don’t know is that I am also a Specialized girl. My second road bike, and my first bike love, is a Specialized Amira. This bike is seriously the best thing that ever happened to my triathlon life. It showed me that I’m a very capable cyclist when I’ve got the right ride. I didn’t go into it much, but when I was bike shopping, I tested out Orbea, Cannondale, Felt, and Trek – and for me, the Specialized Amira was hands down the best fit and ride. I can’t wait to see how this team does this year.
More pics are available on Heidi Swift’s tumblr. Where she calls them smart and hot.